ALDI has fans so passionate about their store that they’ve switched friends and family from ALDI skeptics to ALDI loyalists. So, we handed them the mic. And then took it upon ourselves to create dramatic reenactments of their stories. Like, really dramatic.
Friends don’t let friends pay too much for groceries.
When sales were dipping in Texas, we tailored our national brand campaign to a regional audience.
ECD: Bob Winters | Creative Directors: Travis Klausmeier + Travis Lampe | ACD/Art: Cat Kesman | ACD/Copy: Annie Sandford | Director: Kris Belman