More than 1 million women go through menopause in the United States every year.
But it’s an underrepresented conversation in women’s health. So, we put the narrative back in women’s hands for a full rebrand.
From bold paid & organic social videos to red-hot digital banners, we introduced this new point of view with intriguing social that empowered women to join the reframe and drove to the full Menopause is Hot documentary.
We partnered with documentarian Rachel Fleit, of HBO’s Bama Rush, to create a short-form documentary highlighting real women’s perimenopause and menopausal journey.
Nothing is sexier than being in control.
So, we engaged women with product suggestions to empower their individual menopause journeys.